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Sunday, 13 December 2009

Nokia looking to corner the market on cheap smartphones

With their Nseries of phones, Nokia were once the darlings of the smartphone world. Nowadays, though, despite the awesome power of the Nokia N97, they’ve slipped somewhat, compared to new upstarts like Apple and HTC. And so, Nokia have thought of a new strategy, according to IntoMobile. Nokia’s bread and butter business has always been the mid to low range. Entry level phones, and mid-rangers, that don’t have massively huge feature-sets, but do sell by the truckload.

So, they’ve come to the conclusion that what would be a brilliant marketing strategy is to make smartphones that aren’t top-enders like the Nokia N97, but that sit nicely in the mid-range.

Smartphones for the masses, if you like.

Or, in the slightly more sensible business words of Nokia CEO lli-Pekka Kallasvuo, Nokia “intends to expand by offering smartphones at lower prices to reach more consumers.”

That makes a lot of sense, when you realise how well the Nokia 5800 has s0ld… and when you consider just how bleedin’ gorgeous the Nokia E71 is (seriously, m’good buddy Wee Gary’s got one and it is proper nice… all slim and luvverly).

So, all in all, if you want a proper smartphone, but you don’t want to pay top dollar for one, looks like Nokia’s coming to your rescue!


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